Last Minute Guide To Super Bowl XLVII

Super_Bowl_XLVII_logoSuper Bowl XLVII is hours away. Are you a die-hard NFL fan who has been waiting all week for the San Francisco 49ers and Baltimore Ravens match-up, or maybe you just learned that both franchises are undefeated in their Super Bowl appearances (49ers 5-0, Ravens 1-0)?

Whether you are a gridiron guru or Pop Warner pupil, here are a few tips to prepare you for Super Bowl Sunday…

Tickets. If you are lucky enough to be in New Orleans and you are trying to find last minute tickets, please use common sense before handing over your 401k. Generally, the face value of Super Bowl tickets ranges from $850 to $1,250. On the secondary market, fans can expect at least a 50% markup.

Kase Chong, the Director of Marketing at suggests, “fans [should] stick to authorized resellers like StubHub and eBay, which have safeguards to protect consumers against fraud. StubHub guarantees orders by replacing any tickets that turn out to be counterfeit or refunding the buyer’s money.”

Chong and Scambook urge fans to take the following precautions:

1. Ask yourself if it is too good to be true. Look out for red flags such as the ticket price being extremely low compared to the average price on other listings. Any elaborate, emotional story explaining why the seller cannot attend the game is another common sign.

2. Do not pay via Western Union or money order. There are no buyer protections using wire transfers or payment methods like money orders and cashier’s checks. If you send your money via Western Union, you won’t be able to get it back if the seller turns out to be a scammer.

3. Examine the tickets carefully before money changes hands. Legitimate event tickets are printed on stiff, glossy paper. Examine the barcode to see if it has been tampered with and look for other suspicious signs like ragged edges, smudged printing, official logos that do not look right, misspelled words or wrong event details.

4. Never buy e-Tickets. Similarly, never buy electronic tickets that are emailed to you or printed out. E-Tickets are easy to counterfeit, or scammers can print and sell multiple copies.

5. Do not give the seller more personal information than necessary. Someone selling tickets on Craigslist has no need to know any of your sensitive personal information.

In the end, if you cannot score tickets to the big game, stay home and watch it with 111.3 million of your closest friends.

The Owner’s Box.  At some point during Super Bowl XLVII, the cameras will pan to the owner’s box where you will find Steve Bisciotti and the DeBartolo York  family.

Bisciotti was a minority owner when the Ravens won its first Super Bowl in 2001. He bought controlling interest of the team in 2004 from the late Art Modell, and since then he has gone through the progression of rebuilding the franchise. Bisciotti is often asked whether he is a hands-on or hands-off owner. He does not view his role as an either or, but  instead a lot of both. “I’m not in the position to overrule my guys, but I am certainly in a position to question them until I am comfortable with their answers and decisions,” said Bisciotti.

The DeBartolo York family is going for their sixth Super Bowl victory. Eddie DeBartolo Jr. co-owned the 49ers from 1977-2000. In 1999, he was suspended by the NFL for one year after being found guilty of failing to report a felony arising from a gambling fraud and extrusion case. During that time, lawsuits ensued, and he ultimately traded his interest in 49ers for his sister’s, Denise DeBartolo York, real estate holdings in the DeBartolo Corporation. Today, DeBartolo York’s son, Jed York, is in his fourth season as the CEO of the 49ers. He is credited for reviving the franchise the same way his uncle built it.

The Coaches: Harbaugh vs. Harbaugh. Last season we watched the Harbaugh brothers, Ravens head coach, John Harbaugh, and 49ers head coach, Jim Harbaugh, lose the AFC and NFC Championships respectively. I can only imagine the first conversation between the brothers after the heartbreaking losses.

John: Hey Jim, it’s me John. We lost. I can’t believe I’m not going to the Super Bowl.

Jim: I hear you big bro, we lost too. I’m not going to the Super Bowl either.

John: Let’s make a pact, next season we are both coaching in Super Bowl XLVII.

Jim: I concur. By the way, I’ll be hoisting the Lombardi trophy.

John: Tell that to Ray Lewis. See ya in NOLA.

Ok, so no one knows what the Harbaugh brothers said to each other behind closed doors, but don’t we love a good old fashioned family rivalry?

Players to Watch. 49ers quarterback, Colin Kaepernick, and Ravens linebacker, Ray Lewis, are among the athletes receiving the most attention going into the Super Bowl.

Kaepernick, in his second NFL season, will be making his tenth career start. A win today means he will go down in 49ers lore with the likes of Joe Montana and Steve Young. However, keep an eye on the sidelines. If anything happens to Kaepernick, back-up quarterback, Alex Smith, will be ready to regain the starting position.

Lewis is undoubtedly the face of the Ravens. Whether it is his “I’ll fire you up” pre-game dance or “Hannibal Lecter like” facemask, believe me, you will surely know him when you see him. Off-the-field, Lewis’ past is shrouded in controversy, which means he has just as many critics as he does supporters. This week was not any easier as he was accused of using a “deer antler” performance enhancing drug. Keep your eye #52. He is headed for retirement and there’s no doubt that he will leave everything on the field.

The Commercials. Super Bowl Sunday is the ONLY time of the year that television viewers look forward to watching commercials. This year CBS charged $3.8 million to $4 million for one 30 second commercial, which is up $300,000 from last year.

Here at Forbes, SportsMoney contributor Allen St. John analyzed this year’s crop of Super Bowl spots with the help of legendary advertising executives. You can find their take here.

The Halftime Show. The much anticipated halftime performance can be summed up in one word – Beyonce. It is rumored that she will share the stage with husband Jay-Z and former group Destiny’s Child, but when asked Beyonce said that she cannot reveal any details about her performance.

My Forbes colleague, Zack O’Malley Greenburg, wrote about Beyonce’s much anticipated performance. Here’s what we do know. We know the NFL will not pay Beyonce for her performance. The league does not pay halftime acts, but rather covers all of the expenses related to the show. We know that the exposure of performing for over 100 million viewers will most certainly drive digital downloads, and the show will be a huge win for halftime sponsor, Pepsi.

And we know that she won’t be lip-syncing. Any questions?

Social Media. If you are skilled enough to watch the game and tweet at the same time, follow these twitter accounts and hashtags for up-to-date information.

National Football League (@NFL

  • Hashtags: #XLVII #SuperBowl #SB47 #HarbaughBowl #Harbowl
  • The Commissioner: Roger Goodell (@NFLCommish)

Baltimore Ravens (@Ravens)

  • Hashtags: #Ravens #SBRavens #RavensNation
  • Players: Ray Lewis (@RayLewis), Ray Rice (@RayRice27), Torrey Smith (@TorreySmithWR) Terrell Suggs (@UntouchableJay4), Anquan Boldin (@AnquanBoldin), Joe Flacco (@TeamFlacco), Michael Oher (@MichaelOher)
  • Front Office: Chad Steele, Director of Media Relations (‏@CSteele32)

San Francisco 49ers (@49ers)

  • Hashtags: #49ers #Faithful #QuestForSix
  • Players: Vernon Davis (@VernonDavis85), Colin Kaepernick (@Kaepernick7), Aldon Smith (@AldonSmith), Dashon Goldson (@thehawk38), Chris culliver (@Cullyinthehouse), Michael Crabtree (@KingCrab15)
  • Alumni: Jerry Rice (@JerryRice)
  • Front Office: Jed York (@JedYork)

Sponsors & Advertisers

  • Front Row Analytics (@FRAnalytics, #SuperBowl24Hours). It will evaluate the sponsorships and advertisements of Super Bowl XLVII in real time and deliver results exclusively on its Twitter account.

Forbes SportsMoney Staff and Contributors 

Leave a Reply

Your email address will not be published. Required fields are marked *