Last summer, when we celebrated the 40th anniversary of Title IX and cheered the accomplishments of the 2012 Olympians I asked, “Is Today’s 2012 London Olympian Tomorrow’s CEO?”
Also, I quietly wondered, “What’s next?” What happens to elite female athletes after the Olympic spotlight dims?
If you ask Donna de Varona, two-time Olympian in swimming and two-time gold medalist, she will tell you that shortly after the 1964 Olympics, due to limited opportunities for women, her career ended age [...]
NBA Action is Fantastic. I Love This Game. Where Amazing Happens.
If you are an NBA fan, there is no doubt these marketing campaigns spark nostalgic feelings and perhaps back in the day motivated you to play a game of pickup basketball.
For the NBA, these successful campaigns translated into revenue growth, increased television viewership, and strong brand equity; their simplistic creativity connected the NBA’s loyal fan base to professional basketball’s biggest stars.
Now the question [...]
Super Bowl XLVII is hours away. Are you a die-hard NFL fan who has been waiting all week for the San Francisco 49ers and Baltimore Ravens match-up, or maybe you just learned that both franchises are undefeated in their Super Bowl appearances (49ers 5-0, Ravens 1-0)?
Whether you are a gridiron guru or Pop Warner pupil, here are a few tips to prepare you for Super Bowl Sunday...
Tickets. If you are lucky enough to be in New Orleans and you are trying to find last minute tickets, please use c[...]
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